the greatest untold story may be your own.

Wells Fargo understands, appreciates and celebrates the AA experience through the #MyUntold campaign and invites AAs to share their stories, too.

We shared stories by inspirational celebrities

Hosted group conversations

Organized and promoted an Instameet photo tour of Historically Black Colleges in Atlanta, lead by influencers

Created a surprise meetup of storytellers/artists who were influenced by each other's #MyUntold Story.

We increased brand awareness and favourability by promoting user-generated stories that spoke to African American progress and supported positive cultural identity while driving engagement with our online content.