Cross-Platform Creative
We created, pitched and launched High Performance Comes from Within — a creative, integrated marketing campaign designed to drive awareness and consideration for ThinkPad’s X1 Titanium Yoga — a dynamic laptop with lots of moves, powered by Intel.
Intel’s tagline of tech being powered from inside, paired with the inspirational tone and mantras of Ally Love inspired us to create a campaign equally aspirational.
To kick off the campaign, we partnered with macro lifestyle influencer and CEO/Founder of Love Squad, Ally Love, showing how she uses ThinkPad devices to power her fast-paced, multi-faceted life.
Role: ACD
ceo/entrepreneur & PELOton instructor Ally Love teamS up with x1 titanium yoga to show the world:
High Performance
Comes From Within.
It was important to us that Ally Love’s personal brand as an inspirational icon took center stage in the creative, from her videos where she talks about the role of motivation and being fueled by an internal drive, to social assets that share the same sentiment.
We wanted to create a look & feel and overall tone that showed Ally Love’s kind of hustle — not stressful and messy, but full of brilliant colors and confidence.
We also created sustaining content at one of the most
innovative places in NYC: Hudson Yards.
“HIGH PERFORMANCE COMES FROM WITHIN” WAS THE GUIDING TONE AS WE CREATED & launched Thinkpad always-on social.
