It began with a quick ask from the Lenovo client, to celebrate ThinkPad’s 30th anniversary — and turned into one of the biggest campaigns we developed for them. We launched a massive initiative to explore the obstacles to thinking people were experiencing, and researching the ways people can tap into their best thinking, powered by the latest tech.

First, we worked with our strategy team to develop an in-depth study and published the results in Lenovo ThinkPad’s first-ever Think Report.

Next, we connected with some of the most future-forward visionaries in various fields (Phil Torres ecologist & preservationist; Alice Aedy documentarian & photographer; Marcus John philanthropist, creative director and CEO/Founder of Back to Healing; Carissa Cabrera marine conservation biologist and founder of The Conservation Collection; Shivvy Jervis futurist & business forecaster) to share how and where they get their best thinking done, for the benefit of the planet.