SELECTS FOR SITE & UX

I kicked off my career working for Critical Mass where digital site and app rebrands and redesigns were my DAY TO DAY. Over the last decade, specializing in digital became far less siloed and our creative scope grew to include social, paid, earned, OLV — eventually even spearheading and driving commercial work.

Here’s a brief selection of some recent site work for projects we ideated, pitched, won, produced and launched as ACD/CD Copy.

Brand sites I’ve written for:

Chase, Verizon, Hyatt, Lenovo, Dell, Moen, Pampers, Wells Fargo, Mastercard and more.

Landing Page for Lenovo ThinkPad 30th Anniversary: Think On. Campaign

We brought a campaign idea forward to celebrate the 30th anniversary of ThinkPad — a study, content series and ownable conversation around the state of thinking and how technology can facilitate everything we want to drive progress. We launched the ThinkPad Think Report 2022, and put our products in the hands of people out there doing the best thinking. Including renowned sustainability architect Bjarke Ingles and creators specializing in fields from documentarians to philanthropists to nature and climate change advocates.

Live link: https://www.lenovo.com/us/en/thinkon-intel/

LENOVO THINKPAD: THINK REPORT

For Lenovo ThinkPad’s 30th Anniversary campaign we launched an interactive digital report site and press release featuring breakthrough stats around the state of thinking in 2022 — and how technology plays a role. With a tagline like “Smarter technology for all” it was vital for ThinkPad to own the conversation around the impact of the latest tech for collaboration, working, learning and connecting remotely in a post-pandemic world.

Landing Page for Aruba Tourism Authority: Paradise on Tap Campaign

Aruba is a small island that simultaneously depends on tourism — and is greatly impacted by the environmental impact of tourists. To promote eco-tourism and raise awareness for an under-used digital campaign the ‘Aruba Promise’ we create a campaign promoting a literally untapped luxury experience on island. Aruba’s delicious, world-class tap water. We enlisted professional water sommelier (and, yes, apparently that’s a real job) Martin Riese to the island to taste it for himself, promote bringing reusable water bottles, work with hotel partners to create water-focused guest packages, and even host an exclusive tasting menu at one of his 5 Michelin Star restaurants in NYC.

The site summed up the campaign, shared hospital and guest offerings on island from our hotel partners and drove awareness to the Aruba Promise feature.

Live Link: https://www.aruba.com/us/paradiseontap

Digital Work for United Airlines #UnitedJourney Campaign and Contest

As the digital/social team, we concepted and developed the first-ever campaign from the airlines to feature UGC and tourism content shot from creators and travelers, to inspire our audience. Sites were created for each of the major hubs and destinations, along with full email, CRM and social assets.

DESTINATION LANDING PAGE FOR LA

CONTEST HUB

CONTEST EMAIL

Full Site and DIGITAL EXPERIENCE for AFFAIRE: Premium CANNED Tequila CocktailS

Working directly with brand owners, we created a full website for this LA-based, women-owned and operated start up. (Launching Fall ‘25)

This project included all the seen and unseen copy — SEO, UX, product info and purchase path.

COMING SOON PAGE

LANDING PAGE

ABOUT PAGE

PRODUCT DETAILS

CART & CHECKOUT SELECT