#betterforit
NIKE WOMEN SOCIAL
WHAT COMFORT ZONE?
It's not about telling women to be the best and only the best — #BETTERFORIT is about relating to all the pain-points & successes we experience when we're trying something new.
Role: Sr. Copywriter
I worked closely with Nike brand managers, our strategists, social media managers, and designers to create social posts, app, and site copy for Nike Women. Content covered an awesome and wide range of Nike interests, like live, large-scale events around the globe (ever do high-five pushups with a client? With a 3hr time zone diff? 🙋), promoting new training programs and products, feature athletes, and overall motivational messaging for the #betterforit campaign.
👍👍 Our social following double, tripled, and climbed into the multi-millions.
🎉 We were listed as one of the social accounts “doing it right”.
https://www.theguardian.com/media-network/2015/dec/16/brands-social-media-best-2015
The season would kick off with a thoughtful and strategic jam session with our team digging into a deck of where our girl is going this season, and all the products and programs that will help her get there. From the strategy and product specs, I crafted a toolkit of boilerplate, custom messaging to inspire our assets—as well as upcoming digital assets by partner agencies.
Defining their product messaging was just the start. From there, we created posts and content for social across all channels, the Nike Training Club+ app, Nike Run Club app, and other digital assets.
