#PRICELESS SOCIAL MEDIA FOR @MASTERCARD

After seeing a buzzfeed article about NYC’s friendliest conductor, we decided he’d be the perfect person to help us tell New Yorkers about Mastercard’s new subway initiatives: new Tap & Go functionality at the subway, and Fareback Fridays (where Mastercard cardholders who Tap & Go on Fridays, get their fare returned at the end of the month!)

FYI: This man hasn’t taken a single sick day in 17 years, stops to help everyone, and always has friendly news and smiles for his passengers.

We worked with a fleet of Mastercard ambassadors, from Camila Cabello to MLB legend David Cone to keep finding fresh ways to promote tap & go.

For the Grammy’s, we worked with brand new influencers, like famous TikTok-er Mahogany Locks (and granddaughter of the founder of Motown Records) to give a #PricelessSurprise and promote Tap & Go with Mastercard.

We only had :30 and a greenscreen, but we turned on music and let Mahogany show us her new fav dance move: the tap & go.

We managed to have a lot of fun and give the client a playful suite of social assets.

Each year we were proud to drive social for MC’s partnership with Stand Up to Cancer — even the year the celeb backed out last minute and we had to make an entire social campaign in two days, with zero content. Fun!

But that’s why we have emojis, hey?

😉

We launched a digital program for small business, called Digital Doors, addressing a pressing issue many small biz owners have:

nearly 1/3rd don’t have any online presence.