Social Content

The brief was to show how a JetBlue Mastercard could unlock incredible and priceless experiences for cardholders. We were challenged with making the already exclusive Bastille concert at Sony Hall chock full of surprises that went above and beyond.

While the concert was the main event, we organized a surprise for fans who showed up early — they were told they could join for a prescreening of the show.

Little did they know, the band would be there live for an exclusive Q&A — and one lucky fan would be getting a Priceless Surprise.

We created a mini-gameshow for the Q&A, where we asked the band fun questions about the travels, and got to see just how well they knew each other.

The last question was a big reveal, where the band got to tell one fan they were winning a trip anywhere in the world with one friend. The fan got to join the band for a meet & greet and take one friend with her on a trip of a lifetime.

Role: ACD