Fresca was Made in the 70s, when things were... weird.
we think the world has enough lemon, lime, lebron & drake. this unusual grapefruit soda should have a place in our culture — and our fridges.
PROUD TO BE WEIRD AF (AS FRESCA)
What if weird wasn’t an option?
The challenge:
Most people don't know what Fresca is, what it tastes like, and only occasionally remember their grandmothers giving them a can.
Also, most people think they don't like grapefruit — even the Fresca packaging has been minimizing the presence of its grapefruityness. We think that's sad!
Our Solve:
We put the fate of Fresca (and everything weird) in the hands of people. We issue a rally cry to keep soda weird and save Fresca, and let the world know that this unique grapefruit soda could disappear if they don't join us.
If you love weird, #SaveFresca.
ONLY YOU CAN
Text to put a Fresca can in your hand and put your mouth where your weird is. Wait, what…
GET WEIRD WITH US
Show us your weird, and we'll show you some <3 on social with these custom GIFs and images. Rock on with your weird self.
STAND UP FOR WEIRD
Comics help join the cause (they're pretty weird!) and put their fight for weird in the spotlight.
I'M WITH WEIRD
Every can has a scan-able code to unlock exclusive content, fun filters and profile overlay generators to show your weird.
FOREVER WEIRD
Just as with any worthy cause, you can't just show your support for the weird side of a soda once and call it a day.
We'll keep the weird going by creating evergreen content that encourages fans to embrace their quirky mix
of personality traits, just as they embrace Fresca's quirky mix of flavors.
This content could be aggregated on a blog-style website, creating the ultimate weird digital destination.
