To get anxious travelers more comfortable flying again (after, you know, a little thing called the pandemic … ) what more do you need than globetrotter and all-around nice guy Joe Jonas’ strong hand to squeeze?
How did we do it? We 3D printed a replica of Joe’s hand and let the world know that 500 were available. Within minutes of the announcement, they were sold out.
We also worked on helping hand wild postings to give insider tips to various cities around the world, pedicabs that gave tourists a tour around London and influencer stuff … but we all know it’s the hand that really counts. 😈
Campaign was supported in five global markets by an influencer campaign, wild postings, custom-created murals and brand ambassador engagement via pub activations and pedi-cabs.
Reception:
Winner of SABRE‘s Best in E-Commerce and Digiday’s Best PR awards.
https://adage.com/article/cmo-strategy/odd-brand-swag-alert-expedia-gives-away-3d-printed-replicas-joe-jonas-hand/2332951/
Role: ACD
Strategic Planning, Creative Production, Experiential, Influencer, Media Relations, Organic Social
Lending a helping hand* to support people preparing for future travel.
*Joe Jonas’s LITERAL Hand
